Brand & Reputation Management by Leveraging Customer Reviews

Larry BradshawGet More Reviews

Don’t be bashful. Testimonials are hot!

And a genuine review from one of your clients is the best advertising your brand can get because today, word-of-mouth publicity is one of the driving ways consumers are swayed to buy.

Resist the urge to edit or revise any part of a glowing review before you post it on your website or social channels. Perfect grammar isn’t what the reader or visitor is looking for; they want to see that you are relevant, genuine and real.

Get Permission First

If you’re using any likeness of your customer on the review, their name or photo, be sure to reach out and ask for permission to use their review and words on your website or social pages. Plus, it gives you one more touch point with that customer to tell them, “Thanks…you really made our day!”

Building your Brand Naturally

We hear a lot about branding and culture and how to create it from every branding expert out there. But some of the best brands let their reputation, character simply be a byproduct of how they go to business, treat the customer, or do whatever it takes to produce the best quality.

Is your brand authentic?

The more you ask your customers for feedback, reviews and a report on how you’re doing, the more you are paving the way for your brand to evolve naturally. Find ways to generate reviews with every customer interaction.

According to, 88% of consumers trust online reviews as much as personal recommendations.

So be proud to feature these testimonials on your website, in your store, on your social channels, it’s all a part of building an authentic brand. But how do you keep a pulse on what’s being said about your brand when there are so many online review sites?

Manage & Respond to All Reviews

When you’re busy just running your business, it can be challenging to keep pace with the reviews being published about your company or brand.

Leaning on a reputation management service like is a cost-effective, time-saving way to aggregate all online reviews into one, simple dashboard. Discover more about how you can easily get alerts to new reviews about you, manage and respond to every review in one app and even generate new reviews with every customer interaction.

This is the easy button…start monitoring your brand and managing your reputation today.

If you liked this post, please Share this Post